The CHM Collective - Monthly Event March 2025

Feel like you’re spinning your wheels when it comes to marketing yourself? Not totally sure how all the pieces of marketing work together, or what you should focus on to see results? Lauren will highlight key aspects of marketing that will move the needle. 

In this talk, you will:

• Learn how and why marketing initiatives are most effective when integrated and how each element supports the others.

• Discover the importance of understanding the marketing funnel (Awareness, Consideration, Conversion) for crafting effective messaging.

• Understand that building brand awareness is crucial for establishing trust.

• Explore strategies for engaging audiences and how to use informative content to build credibility.

• Gain insights into tracking key marketing metrics. 

• Learn more about how to delegate your advertising budget.

ABOUT THE SPEAKER:

Lauren Spagnoletti thrives on solving marketing puzzles. From crafting captivating messaging to analyzing data, she is a results-driven MBA, with a love of the analytical, tactical, and creative sides of marketing. After graduating from Georgetown University, Lauren dove head-first into the entertainment industry as an actress and producer in NYC and Los Angeles for nearly a decade. Tired of the grind, she returned to NYC to earn her MBA from Fordham University’s Gabelli School of Business. In addition to leading accounts at an ad agency, she has led marketing efforts for startups, major universities, family-owned businesses, international clientele, and everything in between. She firmly believes that if you can’t measure it, it’s not worth your time. She is excited to share what she has learned from her years of experience with YOU. She wants to take the mystery out of marketing and give you the momentum you need to succeed.