Ballantyne Chapter Monthly Event

Podcasting 101!

Do you enjoy listening to podcasts?  Have you thought about starting one yourself, but you don’t know where to start?  Podcasting is a powerful marketing tool for your business, and it’s easier than you may think to start one.  In this talk, you will learn: 

• What      is podcasting and why is it such a powerful marketing tool

• How      to start a podcast

• What      tools/equipment do you need

How to promote and grow your new podcast 

 LeeAnn Shattuck is an automotive expert, speaker, podcaster, television host, and race car driver.  After hosting the nationally syndicated radio show, “America’s Garage”, for 8 years, LeeAnn started her own podcast called, “The Straight Shift”.  For 2.5 years and over 60 episodes, LeeAnn has been using the podcasting platform to educate and empower women with straight, sometimes brutally honest information about buying, selling and maintaining cars.  As a direct result of podcasting, her car buying business has tripled on a national scale